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What is Nama Hatta?


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Nama Hatta - means the Marketplace (Hatta) of the Holy Names (Nama) of God. The marketplace of the Holy Name was founded in the 1500's in West Bengal by Sri Nityananada Raya on the Island of Godruma in Navadvip. Based on the principle that the price for chanting purely the Names of God is sincere faith. With however much faith one possesses, that much benefit can be derived from the chanting. One does not need to leave his(her) home, family or position in life. One needs only to come to the market, buy what one desires and take it home. Thus Nama Hatta is for teaching the world to advance spiritually at home. It does not require extraneous endeavor or great investments of money. Any place where one can easily obtain the mercy of receiving the pure Holy Names of God to chant is a part of the Nama Hatta.

For more information on the importance of chanting please read this.


A Description of Nama Hatta
Part One of a Serialized Presentation of Srila Bhaktivinoda Thakura's Godruma Kalpatavi:

The Desire Tree of Godruma
First Desire Tree

Sri Sri Godruma-Chandraya namah -

Obeisances unto Lord Caitanya Mahaprabhu, the moon of Godruma,
(one of the nine islands of Sri Sri Navadvipa dhama).

Sri Sri Nama Hatta

The market place of the holy name, located at Sri Sri Navadvipa dhama,
whenever and wherever a part of the holy dhama is manifested.

nama-cintamanih krsnas caitanya-rasa vigrahah -

The holy name of Krishna is transcendentally blissful. It bestows all spiritual benedictions,
for it is Krishna Himself, the reservoir of all pleasure.

The Storehouse:

The great scripture Srimad Bhagavatam,
the well-known Vedanta literature, the essence of the Upanisads and the embodiment of rasa.

The Owner of the Goods:

Lord Sri Nityananda Prabhu.

His Partners:

Sri Advaita Prabhu in Bengal,
Sri Rupa and Sanatana Gosvamis in Vrindavan,
Sri Svarupa Damodar Gosvami and Ramananda Raya in Jagannath Puri.

The Store-keepers:

Sri Gadadhara Pandit Gosvami, Srimati Visnupriya Thakurani and
Srimati Jahnava Thakurani in Bengal;
Sri Raghunatha Das Gosvami in Vrindavana;
Sri Paramananda Puri in Jagannath Puri.

The Guards of the Market:

Sri Vamsivadanananda, Sri Vasu Ramananda, Sri Pundarika Vidyanidhi,
Sri Damodara Pandita, Sri Jagadananda, Sri Jagadisa and Sri Hiranya Pandita in Bengal;
Sri Lokanath Goswami and Sri Raghava Pandita in Vrindavana;
Sri Haridasa Thakura in Jagannatha Puri.

The Treasurers:

Srivasa Pandita and his brothers and Acaryaratna in Bengal;
Sri Gopala Bhatta Gosvami in Vrindavana;
King Prataparudra in Jagannatha Puri.

The Clerks and Accountants:

Sri Vrndavana dasa Thakura in Bengal;
Sri Raghunatha Bhatta Gosvami and Sri Visvanatha Cakravarti in Vrindavana;
Sri Vaninatha Pattanayaka in Jagannatha Puri.

The Cooks:

Sri Jagannatha Misra and others, Srimati Sacimata Thakurani, Srimati Sitadevi and
Srimati Malinidevi in Bengal;
The Sanodiya brahmana in Vrindavana;
The wife of Sri Sarvabhauma Bhattacarya in Jagannatha Puri.

The Currency Examiners:

Sri Gauridasa Pandita, Sri Abhirama Gosvami and Sri Kavi Karnapura in Bengal;
Sri Pradyumna Misra in Jagannatha Puri.

The Brokers, Sales Agents:

Sri Isvara Puri, Sri Kesava Bharati and Sri Vidya-vacaspati in Bengal;
Sri Bhugarbha Gosvami in Vrindavana;
Sri Madhavendra Puri in Jagannatha Puri.

The Weighers:

Sri Murari Gupta and Sri Vasu Ramananda in Bengal:
Sri Kaviraja Gosvami in Vrindavana;
Sri Kasi Misra in Jagannatha Puri.

The Servants:

Sri Buddhimanta Khan, Sri Vijayadasa Ratnabahu, Sri Vanamali Pandita,
Sri Garuda Pandita, Sri Nrsimhananda, Sri Ramai Pandita and others in Bengal;
Sri Balabhadra Bhattacarya in Vrindavana;
Sri Govinda, Sri Krsnadasa and Sri Kasisvara Pandita in Jagannatha Puri.

The Porters:

Sri Sanjaya, Sri Suklambara, Kholaveca Sridhara, Sri Nakula Brahmacari and
Sri Pradyumna Brahmacari in Bengal.

The Cart-pullers:

Sri Vasudeva Datta, Sri Vasudeva Ghosh, Sri Sivananda Sena and
Sri Gopinatha Simha in Bengal.

The Customers:

Sri Sarvabhauma Bhattacarya,Jagai-Madhai, Sri Prakasananda Sarasvati and other devotees.

Explanation by H.H. Jayapataka Maharaja

The mercy of Lord Caitanya and Lord Nityananda comes down through Their devotees. Thus the devotees are recipients of Krishna-prema by the mercy of Lard Caitanya Mahaprabhu, and are able to distribute this love of Godhead. Bhaktivinoda Thakura illustrates this using the analogy of the transcendental market place of the holy name of the Lord.

Every devotee of Lord Caitanya has some position of devotional service in the Nama Hatta, either assisting some devotes, or carrying the message of the Lord, or helping in analyzing the purity of the devotion exhibited, or training the new devotees.

Lord Nityananda, being the owner of the commodities for sale, is ultimately responsible for the sales and distribution of the holy name,

Svarupa Damodara and Ramananda Raya in Jagannath Puri, Rupa and Sanatana Gosvamis in Vrindavan and Advaita Acarya in Bengal were Lord Nityananda's assistants, His delegated representatives responsible for all the devotional activities conducted in their respective prabhu-datta-desa. For instance, during the Gundica-marjana-lila (cleaning of the Gundica Temple) one Bengali devotee who was visiting Puri drank the water from Lord Chaitanya's lotus feet. The Lord called Svarupa Damodara and chastised him, showing that Svarupa Damodara was held responsible for everyone's activities.

The guards in the market were concerned with preserving the spiritual purity of devotional service. Damodar Pandit, for instance, would immediately point out something that he thought may taint the reputation of the Lord. Haridas Thakura would always defend the glories of the holy name.

The storekeepers stored the Lord's mercy, whereas the treasurers were responsible to see that the mercy was distributed to the right people. Srivasa Pandita would decide who could participate in the confidential kirtanas of Lord Caitanya. Gopal Bhatta Goswami would decide which Vaisnava practices were allowed and he wrote the Hari Bhakti Vilasa to that end. King Prataparudra was personally financing the sankirtana movement of the Lord in Jagannatha Puri.

Clerks and accountants kept track on how the money was spent. As such Vrindavan das Thakura wrote the sastra known as Sri Caitanya Bhagavata.

The mercy of Srimati Radharani comes through in the form of Krishna-prasada to the conditioned souls. Therefore the Nama Hatta cooks are also preachers, by their cooking they are preaching. Srila Prabhupada mentioned that an army runs on its stomach. Therefore prasada is considered one of the special weapons of Sri Caitanya Mahaprabhu, and the cooks are placed in a high position here in the Nama Hatta. The great cooks mentioned here used to cook for Lord Chaitanya Mahaprabhu.

The currency examiners check whether the devotion is pure or is an imitation. When Abhirama Thakura bowed down before the children of Lord Nityananda they died because they couldn't withstand the force of his obeisances. When Abhiram Thakura would offer obeisances to some non-bonafide salagrama silas (self manifesed deity of the lord) they would explode immediately so powerful were his obeisances. So it is important to consider whether the devotional service exhibited is true or not.

The mercy of the Guru Parampara came down through Madhavendra Puri and Isvara Puri and so they are the brokers of the whole Parampara.

It is hard to understand the meaning of all these terms used by Srila Bhaktivinoda Thakur to describe the various personalities in the marketplace of the holy name.

The weighers had to weigh the goods to be given out according to how much the customers deserved it. Various devotees participated in the Lord's pastimes and were given the mercy according to how much they deserved.

The servants were personal associates of Lord Caitanya assisting Him in various ways.

The porters and cart-pullers carried the mercy. Nakula Brahmacari carried Lord Caitanya within himself; thus he was a saktyavesa (empowered). Lord Caitanya spoke and acted through him. Suklambara Bramhacari used to go from house to house to preach and take some alms; thus he always carried the mercy to various people. Sivananda Sena and Vasudeva Gosh always carried with them a lot of the Lord's mercy. Sivananda Senu took care of all the devotees when they traveled from Bengal to Jagannath Puri for the annual Ratha Yatra festival (festival of the chariots). Vasudeva Datta was also a great carrier of the mercy of the Lord; he took the sins of all living entities in the world.

The customers of the holy name got the mercy of Lord Caitanya Mahaprabhu. Sarvabhauma Bhattacarya was a Mayavadi but he was delivered by Lord Caitanya. Jagai and Madhai were rascals, ruffians, criminals and murderers; nevertheless they got the mercy of the Lord. Prakasananda Sarasvati was a Mayavadi sannyasi but he also got the mercy. Some gentlemen, some ruffians, some Mayavadis, and others got the mercy of the Lord

Thus Bhaktivinoda Thakura has nicely explained the entire preaching movement of Lord Chaitanya in the context of the transcendental market of the holy name.

Thr purport is that in accordance with the order of Lord Caitanya everyone has to accept Krishna consciousness and give it to others. Somehow everyone should become a vehicle in spreading the holy name of Krishna. It is not stereotyped. Everyone can do it under the guidance of the bonafide spiritual master, the representative of Lord Nityananda, the original spiritual master.

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Part Two of a Serialized Presentation of Srila Bhaktivinoda Thakur's

Godruma Kalpatavi
The Desire Tree of Godruma

Description of the Transcendental Currency

1. Sraddha (faith) is compared to a paisa (a small coin worth only 2-5 cents) by which the Holy Name can be be purchased.

2. Nistha (steady devotional service) is compared to two annas or a 1/8 silver coin by which the Holy Name imbued with the Lord's form (rupa-yukta-nama) can be purchased.

3. Ruci (taste) is compared to four annas or a 1/4 silver coin by which the Holy Name imbued with the Lord's qualities (guna-yukta-nama) can be purchased.

4. Asakti (attachment) is compared to a 1/2 silver coin by which the Holy Name imbued with the Lord's pastimes (lila-yukta-nama) can be purchased.

5. Bhava or Rati (preliminary ecstatic love of Godhead) is compared to a silver coin by which the Holy Name imbued with transcendental mellow (rasita-yukta-nama) can be purchased.

6. Prema (pure love of Godhead) is compared to a golden coin by which the Holy Name imbued with the full potency of all transcendental mellows (sarva-rasa-yukta-nama) can be purchased.

According to the price one pays one will receive the corresponding commodity. But there is a mystery here: when the customer pays and gets the Holy Name and chants the Holy Name, by the mercy of` the owner and His partners, the customer gets back his original payment multiplied many times over.

Commodities for Sale in the Market

  • The Holy Name (nama), compared to sugarcane juice.
  • The Holy Name imbued with the Lord's form (rupa-yukta-nama), compared to liquid molasses (gur).
  • The Holy Name imbued with the Lord's qualities (guna-yukta-nama), compared to solid molasses.
  • The Holy Name imbued with the Lord's pastimes (lila-yukta-nama), compared to sugar: "
  • The Holy Name imbued with transcendental mellow (rasita-nama), compared to rock candy. "
  • The Holy Name imbued with the full potency of all transcendental mellows (sarva-rasa-yukta-nama), compared to lozenges made from rock candy.

Rules of Payment

"Rupees, Paisa, Silver or Gold Coins are not the real currency to purchase the commodities sold in the market place of the Holy Name. Transcendental faith and the like is the the only acceptable currency. Anyone who tries to purchase the above commodities with ordinary material currency makes a great mistake."

Srila Bhaktivinoda Thakur

Comment by H.H. Jayapataka Maharaja

In America some companies give rebate coupons: whatever you buy, they mail you back a check of, say, twenty per cent of what you spent, or they send you some other offer. But whatever price you pay in the Market of the Holy Name you get back from the Company a rebate of many many times what you paid.

Bhaktivinoda Thakura is describing the supreme bargain. In the material world we give our love and faith to people, but they can hardly reciprocate a fraction of what was given. The loved ones may sometimes even cause us harm. Here Bhaktivinoda Thakura explains that if you give your faith to Krishna, not only you get back the equivalent, but you get many times the value back. So why are we hesitating?

It is not required to live in the temple: everyone gets the benefit according to the faith and devotion he gives, no matter how big or small. Whatever devotion you have, you invest, you get the profit. Thus your capital builds up. Then you reinvest your enhanced capital and in this way very soon you will be spiritually rich.

To live in a temple one should be on the level of bhajana kriya (dedicated or devoted practice) or anartha nivritti (cleansing of unwanted faults). Devotees living in their homes, however, can be on any level, higher or lower. But even if one has only some faith, that still has value and can be invested. Therefore the preachers should encourage people to invest their faith in Krishna.

When Bhaktivinoda Thakura was preaching there was no temple. The members of the Nama Hatta were all grihasthas living at home, but they could still reach love of God; and so it stands today. Krishna consciousness is a free market economy: the actual currency is love and faith. Everyone can invest in Krishna and achieve the highest perfection of life, Krishna Prema (pure love of God).

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Mayapur Nama Hatta

The all-merciful Sri Chaitanya Mahaprabhu desired propagation of the chanting of the holy name of the Lord in every town and village throughout the world. The Nama Hatta, or the marketplace of the holy name, is the manifestation of that desire; in different times it takes different forms, but the essence is the same - to go out amongst the people and offer the most valuable commodity, the holy name of the Lord, to anyone who can pay the simple price of sincerity.

Today this marketplace has been expanded all over the world through the International Society for Krishna Consciousness (ISKCON), founded by His Divine Grace AC Bhaktivedanta Swami Prabhupada. In little over a decade, the holy name of Krishna has become practically a household word in every country of the world.

In Bengal, where Lord Nityananda under instruction from Lord Chaitanya first began the preaching of Krishna consciousness on a mass scale, Krishna consciousness is an inherent part of the culture. But due to the influence of these materialistic times, the pure understanding and practice of Krishna consciousness has practically become lost. Now, seeing the purity and vitality of ISKCON, thousands of visitors are coming weekly to Sri Mayapur Chandrodaya Mandir to revive their dormant Krishna consciousness.

However, not everyone can leave their villages, homes, and jobs and come to stay in ISKCON communities. Neither is this necessary, for Krishna consciousness can be practiced anywhere provided one follows strictly the religious principles given by the acharyas. The only requirement to make thousands of localities throughout Bengal fully Krishna conscious is a practical system for holding regular sankirtana functions and for giving Krishna conscious association and instruction from full-time ISKCON devotees.

Seeing this need, His Divine Grace Jayapataka Swami began contemplating how to form an organization through which people of various degrees of advancement in Krishna consciousness could affiliate themselves with ISKCON, and make gradual advancement to the point where they could themselves form full-fledged ISKCON branches in their locality. Thus in 1979, the official ISKCON approved Hare Krishna Nama Hatta program began and within the first two years more than 600 sangas (associations) were registered in Bengal alone. The program expanded faster than the devotees could service it.

The Nama Hatta program has an elaborate structure, designed to give facility to practically anyone in any situation. There are programs for individuals (samskar patra, league of devotees), groups (Nama Hatta sanghas, kendras, mandirs), and entire regions (Bhaktivedanta Reading Rooms, district centers, etc.). Thus a net of preaching has been cast out to rescue everyone from drowning in the ocean of materialism which is flooding the world in kali-yuga.

For the individual, the process of purification begins with the samskar patra (samskara means a reformatory process, and patra means certificate). Anyone who promises to chant the Hare Krishna mantra 108 times daily receives a special certificate attesting to his pledge. At large preaching programs, Srila Jayapataka Maharaj personally signs the certificates and thousands have so far taken up the pledge.

The next stage is the League of Devotees, wherein individuals are required to chant four rounds of Hare Krishna mantra daily and practice pure vegetarianism. Groups are classified as sangha, kendra or mandir based on their spiritual advancement. A Sangha is any group of at least five persons who meet once a week and have a program of chanting, aratik, and reading from Srila Prabhupada's books. As soon as a sangha reaches the stage of having at least six League of Devotees members and is holding daily meetings, it becomes a Nama Hatta Kendra. Finally when it holds both morning and evening programs and has at least four fully initiated ISKCON disciples it becomes recognized as a full fledged ISKCON Nama Hatta Mandir.

Nama Hatta preaching doesn't stop at the level of regular meetings amongst the members. Rather, as the members continue in their practice of Krishna consciousness under the guidance of ISKCON preachers, they become inspired to spread the Nama Hatta program and the teachings of Lord Chaitanya with great determination. For instance, the Chandpara sangha on its own initiative, began organizing book distribution at large festivals such as Durga Puja. For another festival, twenty of its members hired a boat, and left on the high tide up the Ganges at midnight to distribute Srila Prabhupada's literatures to remote villages.

In effect the Nama Hatta comprises a network of agents for Krishna conscious literature, especially the "Hare Krishna Sankirtan Samachar" (a fortnightly Bengali Hare Krishna newspaper) and "Bhagwat Darshan" (the Bengali monthly magazine of the Hare Krishna Movement). Some sanghas have started Gurukula programs.

Once a year the regional directorate of the Nama Hatta program organizes a huge festival Sri Mayapur. Delegates from sanghas throughout Eastern India come to attend the three day program of lecture, workshops, kirtan, drama, cinema and feasting on mahaprasad An initiation ceremony is held and awards of sets of Srila Prabhupada's books, public address systems, mridangas, karatalas and other preaching tools are given for the most successful sanghas.

In spite of such grand preaching successes, the Nama Hatta workers claim this is only the beginning. They see a day in the near future when every town and village will be resounding with the holy name of the Lord through the agency of the Nama Hatta program. This will he the fulfillment of Sri Chaitanya Mahaprabhu's desire that, from the holy land of Sri Mayapur, the sankirtana movement would spread out throughout the world. This great flood is now inundating the vicinity of Sri Mayapur and W. Bengal. May it inundate the whole.

In the words of Srila Bhaktisiddhanta Saraswati Thakur: "Try to serve Mayapur and make it brighter and brighter day by day. By establishing printing presses, distributing devotional scriptures, and by spreading Name Hatta, one can serve Sri Mayapur perfectly."

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Atlanta Nama Hatta

At present we are developing a home study program for certification for our Bhakti Sastri program. We are also developing an individual support system so that each member has a personal quide to help him/her through his/her growth in Krishna Consciousness. Our local director has spent five years in Mayapur (see Mayapur Nama Hatta) involved in local Nama Hatta preaching and counseling. We look forward to many exciting programs and hope you join us as we expand the marketplace of the Holy Name.

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Last modified: January 24, 1997